Traffic Analysis and Design Inc., an engineering firm focused on innovation, was in search of something that would set it apart from competitors in Wisconsin.

The company, founded in 2002, was also looking for methods that improve the way Wisconsin looks at traffic data.

Whereas most engineering firms were relying on traffic models to come up with transit solutions, Traffic Analysis and Design (TADI) turned to Bluetooth and drone technology to extract the data, allowing them to better analyze pedestrian, bike, and vehicle traffic and traffic patterns.

Now, the Cebarburg-based company’s resume includes projects with companies like Meijer and Amazon and several residential and commercial developments across Wisconsin, Michigan and Illinois.

Years ago, TADI officials learned they couldn’t continue to present their traffic findings in front of a public group with the same information those officials could find using their smartphone. To provide a deeper transparency of information, photos and video, company leaders started the process of performing data collection for engineering projects. About five years ago, the company started implementing Bluetooth technology to gather travel time data from origin to destination, said Stephanie Olsson, co-founder and vice president at TADI. That data is used for determining trip lengths and alternative routes. Read the full story here.