The digital age is rapidly changing how some of Milwaukee’s biggest, and oldest, employers are hiring, while also switching up their business models.

That topic was voiced by several executives and entrepreneurs July 6 at Summerfest Tech, a new event at Summerfest that will highlight innovation. Representatives from American Family InsuranceBriggs & Stratton Corp., Johnson Controls International and Northwestern Mutual talked about how technology has affected their companies in recent years.

According to a recent study called Milwaukee’s Tech Talent Impact, the Milwaukee region’s tech ecosystem comprises 76,000 workers in 89 distinct occupations, with about 75 percent of those jobs involving computer/mathematical positions, engineering positions and business/financial positions. To attract tech specialists to non-traditional tech companies, big companies in Milwaukee have had to adapt.

“We actually used to be quiet about what our future plans were and what technologies we were investing in and we’ve learned that the investment world wants to know about what we’re doing and also prospective employees,” said Rick Carpenter, vice president of corporate marketing at Briggs & Stratton, the $1.8 billion Wauwatosa-based engine and power equipment manufacturer. Read the full story here.