Don Smiley, president and CEO of Milwaukee World Festival Inc., believes there’s an opportunity to add another attraction to Summerfest, one that involves combining today’s digital-focused society with the mega musical festival in Milwaukee that attracts 800,000 people each year.

On Friday, Smiley introduced a new event at Summerfest, called Summerfest Tech, a showcase highlighting the region’s innovations and tech entrepreneurs. It was a joint event with Summerfest and the Milwaukee Business Journal.

The event was attended by executives representing some of Summerfest’s biggest partners, such as American Family Insurance and Johnson Controls, along with academics, students, software engineers and entrepreneurs. It also included a panel discussion on issues facing the region’s tech ecosystem and product demonstrations from area startup companies.

Moving forward, the event will highlight technology from various industries that impact the region, from water technology, artificial intelligence and data analytics to health care and internet-connected devices.

View the video here.