At the U.S. Open Tennis Championship a few weeks ago in New York, Milwaukee virtual reality startup Custom Reality Services premiered its latest project, a virtual reality film that offers a glimpse into the life of tennis legend Arthur Ashe.

The seven-minute film, titled “Ashe ’68 Virtual Reality Experience,” took viewers on a journey of Ashe’s life leading up to him winning the U.S. Open in 1968. The film was shot on site at the West Side Tennis Club in New York, where Ashe became the first ever U.S. Open champion.

“Ashe ’68 Virtual Reality Experience” was part of a multicomponent documentary project on Ashe at the U.S. Open. Attendees could watch the virtual film on headsets setup in the Chase Center near the Billie Jean King National Tennis Center in Queens. There was also a photo exhibit with 16 free-standing Vibrachrome panels displaying a series of photographs of Ashe at the first U.S. Open. Read the full story here.