Lumanu, a startup with offices in Milwaukee and Oakland, California, has closed on a $1.7 million round of seed funding, which includes follow-on investment from financial services and life insurance giant Northwestern Mutual.

In April 2018, Northwestern Mutual was the lead investor in a $1 million round of seed funding for Lumanu, which has developed a platform where brands can securely pay to amplify their content through a marketing influencer’s social media account. As a result of Northwestern Mutual’s initial investment, Lumanu received office space inside Cream City Labs, an innovation lab located in Northwestern Mutual’s downtown Milwaukee headquarters.

Other investors in the recent round of funding include Sheboygan-based food manufacturer Johnsonville LLC; Sachse Family Fund, a Sheboygan-based investment fund; and Martine Reardon, former Macy’s chief marketing officer and current National Retail Federation senior adviser. Read the full story here.