Networked Insights, an analytics company with a Madison office that uses big data to help businesses target the right customers online, raised a $30 million funding round.

The round was led by Sands Light Capital and Cherng Family Trust, with participation from Goldman Sachs and a trio of Madison-based VC firms: American Family Ventures, 4490 Ventures and Kegonsa Seed Fund.

The company’s technology uncovers audience interests by combing through social media and other online data to help brands find likely customers. By using artificial intelligence to analyze more than 500 million social media posts per day, Networked Insights promises to help brands like MTV, Samsung, Kraft, Under Armour and others find new consumer audiences and create content that resonates with them.

In 2015, Networked Insights landed a deal with media buyer GroupM, which purchases nearly $100 billion in ads a year for companies such as Unilever and AT&T. Read the full story here.