Milwaukee is a long shot to land Amazon’s $5 billion, 50,000-employee campus with the potential to generate billions in economic benefits.

Media reports suggest more than 100 cities, states, provinces and counties in the U.S. and Canada will vie for what is shaping up to be one of the greatest economic development opportunities in generations.

With many suggesting Denver, Boston and Atlanta as likely leaders for the massive project, Milwaukee economic development officials must take a unique approach to rise above the other communities.

Milwaukee real estate developer Blair Williams has such an approach, suggesting in a recent opinion piece for the Milwaukee Business Journal that the city should team with Chicago and Madison to make a regional bid. He called it “Chi-Waukee-Son.”

“Our geographic proximity and our shared cultural baselines should establish the foundation for a remarkable package to present to the broader market,” Williams wrote. Read the full story here.