Britt Gottschalk, the founder and CEO of Geno.Me, is an accomplished, innovative business woman at the helm of a company that is already creating “unicorn” buzz in Milwaukee.

Geno.Me made headlines in 2021 when the company became an early investment of Gateway Capital and committed to relocate the biotech startup from Madison to Milwaukee. The company created software that allows people to sell their health and wellness data to medical researchers in a safe transaction that benefits both parties and will ultimately accelerate the development of medical science.

As she eagerly prepares for the Geno.Me Public Launch Party on September 28 at Saint Kate-The Arts Hotel, she is reflective about her journey into entrepreneurship.

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