Digital engagement platform Polco and survey research firm National Research Center, Inc. (NRC) are pleased to announce their merger. Together, NRC and Polco offer the best in civic engagement through resident surveys and communication technology to local governments and other public sector entities.
“Community leaders need good data, both to make immediate decisions and to measure performance over time. We are bringing together two companies, under one roof, that have each defined public engagement,” said CEO Nick Mastronardi. “It’s time to expand the ways organizations communicate with their stakeholders and serve their needs.”
NRC and Polco have combined at a pivotal time. Shoehorning tech platforms into civic applications they were not designed for has led to increased polarization and fractured communications. “Now, more than ever, local government officials must understand residents’ needs,” said Tom Miller, current Polco Board Director and Founder of NRC. “City staff have become more tech savvy and reliant on data. They need better and more accessible information to succeed in creating the livable communities that residents deserve and expect.”
Mastronardi agrees that Polco and NRC’s joint services are essential for today’s decision-makers. “Well designed platforms, structured communications, and quality data can bring communities back together and also highlight new opportunities for cities to increase resident satisfaction and quality of life. There are a lot of thoughtful people who are busy and can’t always make it to a town hall or city council meeting. But now they can lend their voices in a civil, organized way.” Read the full release here.