The discussion will be held at Brookfield Suites Hotel and Convention Center, 1200 S. Moorland Road, just off I-94 in Brookfield. Registration and networking begins at 11:30 a.m., lunch at noon and the presentation at 12:30 p.m.  The cost is $25 for WIN members, $35 for non-members and included with WIN corporate memberships. To register online, go to The panelists are:

 n      Andy Theimer, Lansare, which supplies data solutions for the financial services industry

n      Andrew DeMarco, Bridge Business Partners, LLC, which provides strategic business development consultation

n      Janet Phillips, Vector Surgical, which sells devices that improve the accuracy and speed of surgical procedures. Phillips was the Grand Prize winner in the 2007 Governor’s Business Plan Contest.

As entrepreneurs who have sold varied products, the panelists will compare and contrast sales strategies that work in today’s markets.  They will discuss creating a stream of customers using traditional and alternative sales methods.  They will also share personal stories of sales tactics to avoid.  Joe Kremer, director of the Wisconsin Angel Network, will moderate.

“No business is immune from slumping sales, which could be caused by conditions ranging from changing markets and reduced consumer confidence to staffing issues and emerging competition,” said Tom Still, president of the Wisconsin Technology Council and WIN. “Our panel will offer practical advice on how small businesses can navigate those difficult channels.”

In-depth discussion of sales strategies and best practices will continue at the Wisconsin Entrepreneurs’ Conference to be held June 9-10 at the Hyatt Regency Milwaukee.  Stay tuned for more conference details at

WIN is the membership subsidiary of the Wisconsin Technology Council, the science and tech policy advisers to the governor and the Legislature. To join WIN, go to or call Liz Schrum at 608-442-7557, ext. 27.