HARIBO® has officially begun gummi production at its first-ever North American manufacturing facility, located in Pleasant Prairie, Wis. The brand-new, state-of-the-art factory was created to meet the growing demand by American consumers of the beloved gummi brand, which produces over 25 varieties of gummi treats for the U.S. and more than 1,200 types globally.
Currently, the 500,000-square-foot factory is focused on producing HARIBO’s iconic Goldbears®, with plans to expand production in the future. The facility currently employs nearly 200 Associates and produces hundreds of tons of Goldbears.
The Pleasant Prairie facility marks HARIBO’s 16th factory and supports the global company’s production of over 160 million Goldbears every day. The facility is a multi-phase project and this first phase includes the production facility, an administrative building and a warehouse. Future phases are in development and will include new technology, capacity and hundreds of new Associates to bring HARIBO’s mission of childlike happiness to life. HARIBO’s top priority is the safety of its Associates, consumers and partners, so in order to abide by food safety regulations and protect all stakeholders, the brand does not offer factory tours at this time.