Green Bay Packers-Cologuard Colon Cancer Awareness Campaign (PRNewsfoto/Exact Sciences Corp.)

When the Green Bay Packers cross the 50-yard line this season, it will be meaningful both on and off the field.


  • Cologuard donates $50 to the Vince Lombardi Cancer Foundation each time the Green Bay Packers cross the 50-yard line this season.
  • Fans taking colon cancer screening pledge at can be entered to win luxury box tickets.
  • Packers Radio Network in-game mentions to boost fan awareness of “Crossing the 50” campaign.

Exact Sciences, the manufacturer of Cologuard®, and the Packers today announced the organizations are teaming up for the second consecutive season to promote colorectal (colon) cancer awareness and they’ve added the “Crossing the 50” campaign.

Vince Lombardi Cancer Foundation logoThis year, each time the Packers cross the 50-yard line, Cologuard will donate $50 to the Vince Lombardi Cancer Foundation to remind fans that when they cross age 50 it’s time to talk to their health care provider about colon cancer screening.

Cologuard is the only noninvasive colon cancer screening option for average risk adults that uses the DNA found in a person’s stool sample to detect cancer and precancerous growths.

“While crossing the 50 presents an opportunity for the Packers, turning 50 is truly a chance for fans to consider new options for colon cancer screening,” and said Kevin Conroy, chairman and CEO of Exact Sciences. “Noninvasive Cologuard should be discussed with your health care provider if you’re at average risk because it doesn’t have any of the preparation or time off from work commonly required with screening by colonoscopy.”

Read the full article here.