MILWAUKEE – The Wisconsin Technology Council, the science and technology advisor to the governor and the Legislature, announced Tuesday it is launching a new statewide survey, the Tech Leaders Survey, to gauge perceptions of executives in four technology industries.

The survey is being conducted in partnership with, a Madison-based online business news service, and the Luminis Group Ltd., a Madison-based corporate and marketing communications firm. It was announced at the seventh annual Wisconsin Entrepreneurs’ Conference in Milwaukee. The first survey results are expected to be released the week of July 6.

C-level executives in the information technology, biotechnology and medical device, advanced manufacturing, and clean technology and agricultural biotechnology industries will be surveyed quarterly on five key business indicators. The survey will measure the executives’ perceptions of the condition of the state’s economy, their industry, their company, the capital markets and the labor market.

Survey respondents will be asked to rate the current condition of each of the five indicators on a four-point scale and whether they expect each of the indicators to get better, stay the same or get worse during the next 12 months. Survey results, which over time will include quarter-to-quarter and year-over-year trend data, will be announced during the first several weeks of each calendar quarter.

“The Tech Leaders Survey is yet another way in which the Tech Council is fulfilling its fundamental mission of connecting the state’s business leaders with state policymakers,” said Tom Still, president of the Tech Council. “The data we’re collecting and the trends it will enable us to see will become an important guidepost for policymakers, the public and others, inside and outside Wisconsin.”

“This survey does more than measure executives’ perceptions,”’ said Jeff Mayers, president of and “It will be essential in measuring the state of the Wisconsin economy and its growing tech sector.”

The Wisconsin Technology Council, Luminius Group and published a supplement to a recently released poll of tech executives. The supplement conveys the grim view of the economy but optimism for the future by tech executives in charts and graphs.

Click here to download (PDF) the supplement.