Madison serial entrepreneur Mark Gehring is in line for a special award at the Wisconsin Entrepreneurs’ Conference on June 7.

Gehring will receive the Ken Hendricks Memorial “Seize the Day” award, named for the late Beloit businessman to honor entrepreneurial leaders who have been considered crucial to Wisconsin’s economic growth.

Gehring co-founded Geometrics in 1992, featuring radiation treatment planning software he developed at UW-Madison and now, owned by Philips, is used to plan treatments for 150,000 U.S. patients each year. Read the full Wisconsin State Journal story here.