MobCraft Beer founder and president Henry Schwartz took on the “sharks” of “Shark Tank” Friday night hoping that one would bite.

The ABC television series features a panel of investors — “sharks” — who give entrepreneurs the opportunity to pitch their business concepts. Those concepts are either picked up by some or all of the investors, or let go.

In the case of Schwartz and MobCraft, the sharks didn’t take the bait. Read the full Wisconsin State Journal story here.