Robert Golden, dean of the School of Medicine and Public Health at the University of Wisconsin-Madison, can hardly contain his excitement when he’s asked about research financed through money set aside after nonprofit Blue Cross Blue Shield United of Wisconsin converted to a for-profit corporation.

“Take the Survey of the Health of Wisconsin alone, and it’s already producing a statewide databank – complete with genetic, tissue and blood samples – that will help inform public health decisions for years to come,” said Golden, who came to Wisconsin five years ago after filling a similar role at the University of North Carolina. “It’s one of the more comprehensive projects of its kind anywhere.”

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