The University of Wisconsin-Eau Claire has received approval to establish a bachelor of business administration degree in business communication, the first degree of its kind in the UW System.
The UW System Board of Regents on Friday approved the new major, expanding on the existing certificate program in this specialty. Though students can still earn the advanced certificate, Blugolds seeking to enter the growing “biz comm” field now have the option of studying business communication as their major.
“UW-Eau Claire’s strength in the field of business communication, which is widely recognized and appreciated by employers, has allowed the College of Business to design a cutting-edge curriculum and a degree that is only offered by a handful of universities in the country,” says Dr. Brewer Doran, dean of the College of Business.