Entrepreneurship can be measured in more than just financial success, says the leader of an effort to incorporate solving social problems into entrepreneurial ventures in UW–Madison’s Discovery to Product program.
Jeff Snell, who joined the Division of Continuing Studies in 2019, is collaborating with D2P to add a “social impact entrepreneurship” component to its coaching and support of aspiring entrepreneurs across campus.
Snell will be a mentor for projects accepted into D2P’s Innovation to Market and Igniter programs. For the last four months he’s been working with D2P staff to review and update the curriculum to ensure that social innovators and change makers feel as much at home in the program as traditional entrepreneurs.
Applications to D2P’s Innovation to Market and Igniter programs are due on Jan. 27. The teaching team is hosting two open house events leading up to the deadline to share an overview of programs and answer questions.