Discovery to Product (D2P) has awarded funds to ten campus startups through their new Piloting Research Innovation & Market Exploration (PRIME) grant program. The PRIME funding will allow UW–Madison faculty, academic staff and students with an innovative commercial opportunity to undertake research designed to overcome critical market risk milestones, validate customer acceptance, and/or generate private and public funding.

“I’m pleased we are able to offer new grant assistance in addition to D2P’s SEED and Draper-TIF grants,” said D2P Director Andy Richards. “The extra funding will help support these campus innovators’ technologies by improving their market readiness and advancing their commercialization prospects, while providing a positive impact on the economy of the state of Wisconsin.”

Awardee Dawei Feng, Professor of Materials Science and Engineering, UW–Madison commented: “We’re excited to move Flux XII out of the lab with this funding for device components and chemicals, advancing our long-duration energy storage technology right here in Wisconsin.” The company has participated in WARF’s Accelerator program and D2P’s Innovation to Market and Igniter cohorts.

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