In today’s world, almost everyone knows someone with breast cancer. As cancer patient numbers increase, so do cancer survival rates, yet more can always be done to find cancer earlier.

Breast cancer is the most commonly diagnosed cancer for women in the United States, with 252,710 women diagnosed each year, per the National Breast Cancer Foundation. Research continues on ways to mitigate breast cancer effects through early detection.

In 2016, about 4,700 women in Wisconsin were diagnosed with invasive breast cancer, according to a report from the state Department of Health Services. And one in eight women in the state have a lifetime risk of being diagnosed with breast cancer.

Dr. Carla Pugh saw this problem as a surgeon and has spent the past 17 years working to develop technology for medical and surgical education to create simulations for clinical skills assessment. The need for this technology encouraged her to found her Madison area company, 10 Newtons, in 2016.

Pugh, a professor of surgery at Stanford University, aims to foster understanding of the science of touch for diagnostic and therapeutic purposes.

“As a company we connect healthcare professionals, patients and simulators with innovative technology to better understand every part of a medical procedure or other human interaction,” said Shane Kennedy, chief marketing officer for 10 Newtons. Read the full story here.