Milwaukee startup Bright Cellars is getting millennials to learn about wine through an algorithm that matches them with bottles they might enjoy.

The company’s algorithm figures out the taste preferences of newer wine drinkers after they take a quiz, and then sends a new bottle of wine to their subscribers every month.

“We thought, why don’t we try to partner people with wine the way that other technology matches people to movies or music?” Bright Cellars CEO and co-founder Richard Yau said, comparing Bright Cellars to streaming services such as Netflix and Pandora. Read the full story here.