Madison-based startup Easy Way to Health wants to help companies improve worker health and productivity with its technology-connected app.
Renato Romani, a physician and the company’s founder and CEO, says rising rates of obesity have a “strong correlation with health care costs.” Obesity-related conditions like heart disease, diabetes and types of cancer all contribute to health care costs for employers.
His company can help with these problems, he says.
“So we are a company that builds solutions to continuously monitor health,” he said at a Madison meeting in early March of the Kauffman-sponsored entrepreneurial network 1 Million Cups. “And we are starting by tracking human weight.” Read the full article here.