Fetch Rewards founder and CEO Wes Schroll says the company’s rapid growth last year was driven organically through referrals and social engagement.

The Madison-based software startup with a shopping rewards program was ranked 68th in the nation for revenue growth last year on the Inc. 5000 list, the second-highest of any Wisconsin company. Fetch boasted 4,323 percent revenue growth, reaching $9 million in 2018.

But Schroll’s not resting on his laurels, noting in a recent interview the ranking just shows him there’s more room to grow.

“So we’ve still got our work cut out for us,” he told WisBusiness.com.

In 2017, he says company leaders were still trying to determine if their platform would be useful to customers, and if the brands they represent would find value in the rewards program. Coming out of that year, he says “it was a resounding yes on both fronts.”

Starting last year, he said the company truly began to “hit its stride” in the market, with the majority of users on the platform still coming from organic channels with little cost of acquisition.  Read the full story here.