HealthMyne’s co-founders hope their experience helps them make a big splash as they exhibit their product in Chicago this week.

The Madison company provides an FDA-approved analytics platform to help cancer care providers track medical images over time. HealthMyne got a boost this month when it announced that Epic Systems would export its electronic health records data for HealthMyne’s use.

HealthMyne also faces a significant test this week as it exhibits its product at the Radiological Society of North America annual meeting, which started Sunday. To stand out, the company is highlighting its innovative product along with a management team that has “done this before,” said co-founder and chief strategy officer Mark Gehring.

“When we walk in there, we’re not just some guys from a startup,” Gehring said. “We’re the guys that built a bunch of their critical tools. We walk in there with a lot of credibility.”

Gehring, for example, co-founded Propeller Health and was the co-founder and CEO of Geometrics, whose Pinnacle radiation treatment system is sold worldwide by Philips Medical Systems. He also co-founded and was CEO of UltraVisual Medical Systems, an image management system that merged with Emageon, which went public in 2005.

Two other UltraVisual co-founders, Roger Chylla and Praveen Sinha, are also on the HealthMyne founding team, with Sinha serving as HealthMyne’s CEO. Sinha also co-founded NovaShield, an IT security development company, where he raised more than $6.5 million as its CEO. Read the full WisBusiness story here.