Simply Native Foods is trying to bring locally sourced, indigenous Wisconsin superfoods into the mainstream.

This Madison-based startup company is run by CEO Juliet Tomkins, COO Prescott Bergh, and their son, Colin Tomkins-Bergh, who co-founded the family company and handles sales and marketing.

The company mission is twofold: break through to the mainstream retail market by selling healthy foods that support an adventurous lifestyle, and educate people about the kinds of foods that can be found off the beaten path here in Wisconsin.

“We use whole food products that are all native to North America, and source from Native American farmers when possible,” Tomkins-Bergh said at a Madison meeting of 1 Million Cups, a national entrepreneurial networking program. “We are making ancient foods for modern times.” Read the full story here.