When one releases a breath, not much thought is given to the information being whisked away. With that rhythmic breath, an individual is exhaling a map to a healthier lifestyle — something to be navigated by entrepreneur Joe Kremer.

SmartBurn is a patent-pending technology that identifies if an individual’s metabolism results in weight gain or weight loss. This product, called Energy Balance, measures the changes in whole body “macronutrients” such as proteins, carbohydrates and lipids before and after training.

Beginning with UW-Madison technology, Kremer’s team at Isomark LLC developed a technology that utilizes the stable carbon isotope of carbon dioxide, which is present in exhaled breath.

Kremer explains that carbon, like all elements, exists in several forms called isotopes. Isotopes are atoms of the same element, but with slightly different molecular weights.

“Carbon 14 is radioactive; it is the molecule scientists use for carbon dating ancient artifacts. Carbon 12 and 13 are stable, and are the basis of Isomark’s technology,” said company president Kremer.

He’s looking to expose SmartBurn to the world of fitness to provide accurate data to optimize performance. The product began as a partnership with the UW-Madison Badgers football team, collecting real-time individualized feedback on the players’ metabolism.

While athletes are known to be peak physical performers, a number of them live with respiratory conditions. Because Isomark only requires a small amount of breath, athletes who tend to require more oxygen while performing can reap the benefits of the data. Read the full story here.