StartingBlock Madison and American Family Insurance used state-of-the-art virtual reality modeling to successfully present plans for the new innovation hub.

This new facility, called the Spark Building, will be located at 819 E. Washington Ave. Modeling for the new building was conducted at the Plan Commission meeting yesterday using an Oculus headset, which places users into a fully realized, virtual environment so they can see how the post-construction project will look.

“StartingBlock is an entrepreneurial hub, a private partnership between the City of Madison and American Family Insurance, as well as folks throughout the community,” said Scott Resnick, executive director of StartingBlock Madison. “We are focused on bringing an entrepreneurial hub to the city, so that entrepreneurs have one degree of separation between the Capitol, and mentors and resources that they need to be successful.” Read the full story here.