An expert in sustainability says investors can benefit from the global transition to net-zero carbon through investments in “clean technology” clusters.

“A lot of money is going to be spent on that net-zero transition,” Wisconsin Sustainable Business Council founder Tom Eggert said yesterday during a Badger Talks webinar hosted by UW-Madison. “Smart investors stand to make a good bit of money by investing in sectors that will be key in this transition.”

State officials have set a goal for Wisconsin to reach 100 percent carbon-free electricity consumption by 2050, according to a recent report from the Wisconsin Office of Sustainability and Clean Energy. And a White House fact sheet notes the 2050 target for carbon neutrality is “in line with what scientists have found is necessary globally to prevent catastrophic climate change.”

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