In the latest episode of “Talking Trade,” Rural Export Center Director Heather Ranck highlights exporting opportunities and resources for rural companies.

This North Dakota-based national research center is part of the U.S. Commerce Department, and focuses on assisting small businesses in rural parts of the country with market research and other support.

“There are three main barriers to exporting for rural exporters: knowledge, connections and confidence,” she said. “And you can use data to tackle all three of those … We tie in our global network of staff that are at the U.S. embassies and consulates around the world with the U.S. Commercial Service to help tackle those barriers.”

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