This week’s episode of “WisBusiness: the Podcast” is with Dayne Rusch, a Green Bay-area entrepreneur who launched startup companies Vyper Industrial and Vyper Energy.
Vyper Industrial makes chairs for industrial shop environments and other customers. Since getting into the chair business in 2020, the 27-year-old entrepreneur has sold more than 20,000 chairs to high-profile customers including auto designer Chip Foose and comedian Jay Leno.
Building on the success of that venture, Rusch launched Vyper Energy to develop and sell a healthier alternative to energy drinks on the market. As a Type 1 diabetic, he wanted to provide an alternative to existing sugar-free products that were spiking his blood sugar due to sweetening additives.