This week’s episode of “WisBusiness: The Podcast” features Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition, created to boost technology growth in southeastern Wisconsin.

The Tech Hub launched on Monday its second cohort of FOR-M — a free, three-month virtual workshop series that helps entrepreneurs solidify a startup idea. Henrich noted that anyone — even outside of the Milwaukee region — can join at any time.

The first cycle had 19 ideas proceed to become full time companies that are seeing success in the marketplace.

The virtual program includes instructional and mentor-based evenings intended to help individuals advance an idea into a viable business opportunity.

“We intentionally start with a large funnel of individuals… some will go forward… and others, as we’ve seen as a result of COVID, will actually switch and change ideas and change concepts, but continue to apply the education and the concepts they learned,” Henrich said.

This year, the Tech Hub will also continue supporting the businesses with office hours and resources. This cycle will also be virtual compared to last year, which Henrich said provides both opportunities and challenges.

Listen to the podcast here.