This week’s episode of “WisBusiness: The Podcast” is with Wendy Baumann, president and chief visionary officer of the Wisconsin Women’s Business Initiative Corporation.

WWBIC is a statewide economic development corporation that aims to level the economic playing field in Wisconsin through comprehensive business and financial training, as well as access to capital.

Baumann discusses how WWBIC deviates from a traditional financial institution’s model. She says, “we provide loans really where banks don’t go… we have an expanded box, so we look past, sometimes, colorful credit histories and bankruptcies. We look at, you know, really what the individual is about. What their dream is. What their plan is.”

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