WisBusiness: Tixora hopes high-tech approach drives bus-ticketing revolution

The Madison startup Tixora hopes to replace the antiquated system of ordering bus tickets by becoming an “Expedia for buses.” The company, says co-founder Aaron Redlich, is launching its product in January with a Midwest bus company and hopes to bring more regional bus companies onto the platform. The goal, he said, is helping millennials order bus tickets from several companies on one easy-to-use app instead of on each company’s website.

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