Artificial intelligence (AI) is key for companies creating movies to sports betting odds as the world undergoes a data-led economic transformation, former Fiserv Inc. chairman and CEO Jeff Yabuki said Friday at a UW-Milwaukee Artificial Intelligence and Analytics Symposium.

“We’re still in the very early innings of unlocking the potential (of AI) and turning it into this incredibly large prize,” Yabuki said at the symposium.

Yabuki, who served as Brookfield-based Fiserv’s CEO from 2005 until July 2020, is now the chairman of private equity firm Motive Partners. He is also chairman of Sportradar Group AG, a global sports data company that filed for an initial public offering (IPO) in 2021.

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