In its latest investment, Froedtert & the Medical College of Wisconsin’s Inception Health backed TailorMed, a New York City-based startup designed to help health care organizations remove financial barriers to care.

Inception Health is the digital health arm of Froedtert & MCW. It invested in TailorMed alongside Ballad Ventures, the venture capital arm of Ballad Health in the Appalachia area, and Cleveland-based University Hospitals Ventures, according to an announcement last month.

TailorMed’s platform intelligently matches patients with financial assistance opportunities across 6,000 resources and streamlines ongoing program management, the announcement stated. Advocate Aurora Health, one of the Milwaukee area’s largest health systems, is among TailorMed’s users.

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