One of Wisconsin’s most successful startups is investing in new physical office spaces in Madison and Chicago but has stopped short of requiring employees to use them.

Fetch, the Madison-based maker of an increasingly popular consumer loyalty app, opened a new custom-designed headquarters in Madison in the summer of 2022. The company has 834 U.S. employees and doesn’t mandate that they come into the office.

“We really didn’t want to force people back,” Fetch chief people officer Rachel Olchowka said. “We’ve got more folks coming back in but folks come in voluntarily.”

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