Around a year after consumer loyalty app maker Fetch Rewards announced it had raised Series D venture capital financing at a billion-dollar valuation, the Madison-based company announced Thursday it has raised another $240 million in equity and debt to fuel its rapid growth.

The latest round was led by Pennsylvania-based private markets investment firm Hamilton Lane (Nasdaq: HLNE). Fetch Rewards also announced partnerships with, and investments from, Spanish-language media firm TelevisaUnivision Inc. and consumer insights firm NielsenIQ.

To date, Fetch has raised more than $500 million and is valued at more than $2.5 billion, according to the announcement. The company’s previous financing round was the largest venture capital deal by a Wisconsin company in 2021 and the latest round could earn Fetch Rewards that distinction again in 2022.

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