Wisconsin startup Wearable Technologies Inc. is a finalist in the upcoming South by Southwest pitch competition in Austin, Texas, representing Wisconsin as the only startup in the state to be featured.

Hartland-based Wearable Technologies is developing software and devices designed to predict falls and other accidents for aging adults. It’s in the artificial intelligence, voice and robotics technology category and will present on March 11 alongside four other startups in the category that hail from Norway, the state of New York and San Francisco.

SXSW initially reached out to Wearable Technologies and encouraged the startup to apply for the competition, Wearable Technologies founder and CEO Deepak Arora said. It was among 40 finalists selected from a pool of 731 international entries, according to the company.

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