One of Milwaukee’s newest venture capital firms, Character Capital LLC, emerged from stealth mode Wednesday to reveal that it has closed on more than $30 million for its first fund and invested in six startups.
The firm was founded earlier this year by John Zeratsky and Jake Knapp, former design partners at Google Ventures, as well as Eli Blee-Goldman, a former general partner at Mequon’s Capital Midwest Fund.
Character invests up to $1 million in seed-stage startups and then works with them to find and expand product-market fit using the design sprint model Zeratsky and Knapp developed at Google Ventures, which is now known as GV.
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