Molson Coors Beverage Co. and longtime partner Thurgood Marshall College Fund (TMCF) are challenging 20 students from across the country to the second Innovation Challenge in Milwaukee. The introductory event kicked off on Wednesday in 3rd St. Market Hall.

TMCF is a nonprofit based in Washington, D.C., that represents nearly 300,000 students from publicly funded Historically Black Colleges and Universities (HBCUs) and Predominately Black Institutions (PBIs). The nonprofit exclusively awards these institutions. TMCF is active in scholarships, capacity building, research initiatives and innovative programs from K-12 and to students in higher education.

The Innovation Challenge is one of several similar programs that TMCF facilitates throughout the year. This specific challenge tasks teams of four to devise a business solution to a prompt chosen by Molson Coors.

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