Kyle Konieczka has founded multiple startups, spent a decade working for Harley-Davidson Motor Co. and earlier this year began a new position as senior director of sales and planning at Briggs & Stratton Corp.

In his latest venture, Konieczka and his wife Lindsey recently purchased his father’s plumbing business, making him the fourth-generation owner. But unlike many longtime family companies that focus on stability and steady growth, Konieczka intends to run the business as an innovative, high-growth startup.

Konieczka is forgoing the business’s legacy West Allis building; hiring more plumbers and heating, ventilation, and air conditioning (HVAC) technicians; and drumming up business largely through social media and other online channels.

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