A new area code is coming to south central and southwest Wisconsin.

The change will eventually affect people getting new telephone numbers in the region currently served by area code 608 — a vast swath that includes Madison, La Crosse, Janesville, Beloit and the Wisconsin Dells.

Those customers will eventually get numbers staring with area code 353, a shift that could happen in the first quarter of 2024, according to the Wisconsin Public Service Commission. That’s when the 608 area code is expected to run out of unique combinations of assignable prefixes, a term for the three-digit sequence that follows an area code.

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