A Madison company that specializes in software for on-line grocery shopping has developed a product that allows stores to promote specific items and brands to shoppers.

GrocerKey said the new software product will also help collaboration with  consumer packaged goods manufacturers and retailers to increase revenues for stores through additional advertising.

 The software will enable grocers to target shoppers with modular banners and product spotlights and drive shoppers to more profitable products. Jeremy Neren, GrocerKey’s CEO, said the software will also allow grocers flexibility on which brands to promote, including their own private-label products. Read the full story here.