Madison startup Goods Unite Us is starting the year with not just one big bang but two.

Founded in 2017 to keep tabs on corporate political contributions, Goods Unite Us has scored its first $500,000 from investors, to be used for marketing and for enhancing its platform, said co-founder Brian Potts.

The investors include MaSa Partners, a Madison social impact venture fund; individual investor Mark Bakken; and Humble Rogue Ventures, of Florida.

Company leaders sound at least as excited about a mention in “O, The Oprah Magazine.” Goods Unite Us is one of the five “High Fives” to cheer about, in the March issue that came out last week. “The tool gives new meaning to the idea of voting with your wallet,” the magazine says.

The publicity is “awesome,” said chief operating officer and co-founder Amy Jo Miller. Read the full story here.