Just more than 100 days after converting Madison-based Green Cab’s fleet to electric vehicles, a nascent Madison startup has bought the 10-year-old taxi service.
Green Cab was acquired by Mobile Transformation, the parent company of Zerology, and will continue to operate and grow, founder and CEO Shree Kalluri told the Wisconsin State Journal Wednesday.
Kalluri did not disclose the terms of the acquisition.
Founded last year with the hope of cutting greenhouse gas emissions from transportation, one of Zerology’s first acts was to begin leasing Tesla Model 3 electric cars to Green Cab in October.
That fleet is now up to 35 Teslas, Kalluri said.
Kalluri said the partnership with Green Cab was based on a shared vision of more environmentally friendly transportation. Green Cab was founded in 2010 with a fleet composed entirely of hybrid vehicles.
“There is already that environmental sensibility baked in,” Kalluri said.