Tesla officials pressed Wisconsin legislators Tuesday to let them to establish their own dealerships in the state, saying the company needs direct contact with customers to teach them about the electric vehicles’ technology.
The Palo Alto, California-based company sells its vehicles online and through its own dealerships using its own employees. Nearly two dozen states have Tesla stores, but Wisconsin law prohibits automakers from directly operating or controlling a dealership. A group of Republican lawmakers has introduced a bill that would exempt Tesla from that law, pto own ermitting the company to open its own retail shops.
Tesla attorney Jonathan Chang told the state Assembly and Senate transportation committees during a packed public hearing on the bill that driving a Tesla requires dramatic changes in driving habits. Franchise dealers lack the knowledge to educate customers about how to use the cars’ technology properly, he said, claiming they often tuck electric cars away in the corner and direct customers away from them. Read the full story here.