Organizers of Wisconsin’s first M+DEV conference for professional game developers say they are exhilarated by the outcome.

About 420 people attended the daylong event at the Alliant Energy Center a week ago, with participants from around Wisconsin and neighboring states and speakers who are recognized as global leaders in the field.

“It super-exceeded our expectations,” said Jennifer Javornik, co-chair of the event. She said a turnout of 250 was needed to break even, and organizers were hoping they could reach 300, but attendance far surpassed that.

As they put together plans for the conference, the Madison Region Economic Partnership (MadREP) and the Wisconsin Games Alliance created lists and maps of game developers statewide and the results were surprising, said Tyler Krucas, executive director of the Wisconsin Games Alliance, formed in 2015. Read the full story here.