In 2018, a study called Milwaukee’s Tech Talent Impact revealed an estimated 31,000 tech jobs will be available across the region due to the amount of people retiring or changing careers within the next five years.

Tapping into certain demographics to add more technologists to Milwaukee’s labor market has been an ongoing challenge for area companies. Rather than approach the issue as a challenge, one Milwaukee company is viewing the demand for tech talent as an opportunity.

In 2019, Jennifer Ketz and Patricia Cabral-Mercado co-founded Lift Up MKE, a company focused on closing the gender gap in the tech industry by providing training, meetups and other services to female technologists who took a break from working in tech, but have decided to return to the industry.

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