TitletownTech, a tech hub and $25 million venture fund led by the Green Bay Packers and Microsoft, is investing in a Wisconsin-based agriculture company that creates an online marketplace for crowdsourcing seeds used in farming.

Terms of the fund’s investment in Viroqua-based SeedLinked were not disclosed, but TitletownTech typically writes checks between $100,000 and $1 million.

“SeedLinked combines accessible smartphone technology with innovative data analytics to create a tool anyone can use to track, share, and learn about regional seed and variety performance,” Nicolas Enjalbert, founder and CEO of SeedLinked, said in a statement. “Our partnership with TitletownTech allows us to accelerate our mission.”

Through their digital platform, farmers, gardeners and other growers can connect and share information with other growers, seed producers, suppliers and plant breeders to “build healthier and more resilient agro-ecosystems”, the company stated.

“SeedLinked’s pilot success demonstrates clear win-win-win potential for seed companies, growers, and the environment,” said Neil Mix, partner at TitletownTech. “We’re excited by the opportunity for the company to commercialize its products.” Read the full story here.