A West Allis-based startup recently launched a platform they say will help small businesses sell and deliver their items during the Covid-19 pandemic.

Dityer, a smartphone app created by Okayge Inc., serves as both a digital marketplace where small businesses can sell their goods to customers, and a delivery service using independent drivers to ship those goods around Milwaukee in the same day.

Ruhongeka Ntabala, the CEO and founder of Okayge Inc., thought of the idea for Dityer after noticing how often his mother had to use public transportation to buy items at stores. In 2018 as a student at the University of Wisconsin-Milwaukee, he started designing the platform.

Ntabala, who graduated from UWM this past May and is originally from Central Africa, bootstrapped the launch of the platform, he said. He runs the business with Rafi Rahmani, whom he met at UWM in an economics class.

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